2020 Future Predictions: Paloma
Personal project, 2019

Predicting the future is a fool's errand, but it can be fun all the same. A catchy number, the year 2020 (aka twenty twenty) long served as an abstract and safely distant deadline for all kinds of goals. Now the year is upon us. What might the future hold in store?
 
One of the biggest trends in fashion is the predominance of street style, such as sneakers. Another is the emerging market for clothes for pets. What lies at the junction of these trends? Fashion for urban animals.

Paloma is an eyewear brand for the discerning urban pigeon.
Media
Video, runtime 6:32 minutes
Stills from the video